I gotten a bunch of H&M appeal items back in January during my complimentary for all month of makeup haulage. I had been eagerly waiting to try the H&M appeal ever considering that they re-vamped their line in late 2015. Whenever I try out a makeup line for the first time, I always default to the products I’m a lot of comfortable with: eye shadows and blushes!
• High impact Eye color single Eye shadow in down to Earth, Cocoa Mauve, and Shiitake
• Pure brilliance Powder Blusher in Deep Brown
I’ve had a chance to wear these for a while so it’s high time I review them!
The outer boxes of the H&M appeal products are really elegant with the black & white photography and gold foil lettering.
High impact Eye color single Eye Shadows
Narrowing down to these 3 colours was quite challenging considering that the colour using is quite huge (I count at least 50 colours) and lots of of the shades are so similar to each other:
They retail for C$7.99 each for 2g of product.
“A silky smooth eye shadow that blends easily for a vivid, velvety finish that stays put. available in a large range of curated colours and appealing effects – from soft mattes to rich shimmers to bold metallics, the possibilities are endless. wear it on top of eye primer for even a lot more intense and long-lasting results.”
L to R:
Down to earth – shimmer finish, deep grey taupe
Cocoa Mauve – matte finish, mauve brown
Shiitake – metallic finish, light amazing tan
My much-loved shade is Shiitake, followed by down to earth – both of these are plush and pigmented. I found Cocoa Mauve to be not as pigmented and applied a little patchy, although it did blend out nicely.
The packaging is great but there’s a lot of useless extra plastic around the pan – compared to MAC and Essence single shadows:
MAC Prepped for Glamour, H&M Shiitake, Essence 58 Cappuccino, Please! The MAC is 1.7g vs H&M’s 2g vs Essence’s 2.5g pan.
Price-wise, I think C$7.99 is a little bit steep for H&M – which is known for its “fast fashion” – and considering that MAC eye shadow refills are now C$8 each. I think a $2 price drop would be a lot more in line with the brand.
Pros:
• Pigmented
• long wearing
• knitterfrei
• blends well
• large colour and finish range
Cons:
• excessive plastic casing
• quality inconsistent between shimmer and matte
Stash worthiness: 8/10
Pure brilliance Powder Blusher
I was originally set to get at least 2 blushes but I found the selection to be lacking – a lot of of the colours did not swatch well on my skin.
I ended up with just Deep Brown which cost C$12.99 for 5g.
The shade Deep brown isn’t too deep or really all that brown – it’s a lot more of a mauvey rose that’s mostly matte with a tiny bit of satin sheen.
I found the texture of the blush to be really thin – I have to pile on the layers for it to show up on my skin. On the flip side, it’s very easy to blend and doesn’t leave any extreme lines. On my cheeks, I noted that it did not last very long and would start fading by around the 5 hr mark.
And the packaging – it’s very Instagram-friendly with the hexagon shape – and it’s special in my collection. Although there is a bit of excess plastic, the compact itself is quite thin. here it is compared to MAC blush (Cubic is shown) which is 6g.
I did actually compare this H&M blush against MAC Cubic in this post here.
Pros:
• easy to blend
• great packaging
Cons:
• Not pigmented
• faded quickly
Stash worthiness: 5/10
I’d likely not purchase another H&M blush but would consider a lot more of the eye shadows.
Both products are made in Italy. I must note that not all of the H&M collection are made in Italy so care must be taken to read the fine print. For instance, one of the heavily promoted product during the launch, the Eyeshadow palette (shown in Smoky Nudes):
Is actually made in China, so I passed on it.
I recently had another look at the H&M appeal collection at the store and I would be interested in trying the All-Day liquid foundation (C$14.99) and tinted Lip Balm (C$7.99) – both are made in the E.U.
Have you tried any H&M appeal products? What would you recommend to try?
Vom letzten Jahr:
Blogmas Day 12: received a Parcel!
Side note: My Black Friday buy from appeal Bay still hasn’t arrived…!
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